About Joe • Health → Fitness → Performance

Experience that still keeps learning.

Joe Beer is an endurance coach and athlete using a Health, Fitness and Performance model to help athletes train smarter, stay healthier and perform better. The approach combines decades of hands-on coaching with current sports science, nutrition, technology, bike fit and aero optimisation.

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Health. Fitness. Performance.

Joe Beer is an endurance coach and athlete who uses a proven model of Health → Fitness → Performance to help athletes and fitness enthusiasts.

He has been personally training and advising amateur and professional clients for over 30 years, including:

Graeme Obree
British Cycling Time Trial National Champion 1997; 10-mile PB 18:27.

Matt Belfield
The UK's first Ironman triathlon winner — Lanzarote 1999.

Alan Ingarfield
Former UK Ironman-distance triathlon record holder.

Scott Neyedli
2013 Ironman Wales winner, British Middle Distance Champion and former Scottish WTC Ironman record holder (8h17).

Phil Graves
Elite triathlete and time-trial specialist; 2nd Ironman Wales 2017 and 2018.

Vicky Gill
2014 European Long Course bronze medallist; Outlaw winner and course-record holder.

Blake Pond
RTTC top-10 time triallist, multiple course-record holder; 18:33 for 10 miles and 47:56 for 25 miles.

Eric Harr
Pro Triathlete Rookie of the Year (1994).

Brooke Gillies
Top 70.3 racer who teamed up with Joe in 2026 with immediate world-ranking and podium successes.

Who Joe has helped

Champions & medalists

Andy Cook — 24-hour RTTC bronze medallist, 1999
Crystal Spearman — 24-hour RTTC silver medallist, 2017
Debbie Sheridan — multiple Veteran National Championship podiums & UWCT qualifier
Lee Piercy — Age Group National, European and World Duathlon Champion; Powerman Arizona winner
Emma Dews — Powerman Geel winner and European Gold medal duathlete
Ian Cardy — Age Group World Duathlon Champion, 2009 and 2010
James Cleland — multiple Triathlon Ireland A/G National Champion and series winner

Ironman & endurance athletes

Joe has helped multiple Ironman World Championship qualifiers for Hawaii and Nice, including:

Aled Smith, Jon Hall, Paul Thomas, Peter Harding, Dave Ambler, Rachel Collinge, Pieter Brummer and Amanda Radley, plus many other athletes.

He has also worked with athletes from other sports, including Touring Car Champion Tom Chilton.

Joe was voted the inaugural 220 Magazine Coach of the Year in 2004, Runner Up in 2007 and 3rd in 2010, and has qualified as a British Triathlon Federation coach.

Current tools, partners & aero work

Joe has represented numerous performance brands over the years and currently works with companies including Precision Hydration, NØPINZ, FLOWBIO, Rotor UK, EDGE, CORE Body Temp, AiRO, Snugg, Shockbox and Trainsmart.

BioRacer Aero formed an important part of Joe's aero optimisation work from 2016–2026, building a decade of practical experience in position, frontal-area and equipment testing.

That work has now progressed into the AiRO VEYU CFD system with real-time analysis, allowing aero optimisation to be carried out remotely as well as in person.

Last updated: 24 October 2026

How the experience was built

How did you get into this?

I ran cross country for my school (1977-1981) then moved into my first road race (Somer 10k - March 1986) and onto half marathons. I started triathlon training formally in 1986, but had always ridden a bike, started to swim and the run was already there. I completed my first event in May 1987 (The Bath Triathlon) and surprised myself with 19th out of 750. I got the bug. My first Ironman was a "get around" aged 22 (Rodekro European Championship 1989 - 11h29mins).

I have since done over 300 triathlons, duathlons and other endurance events worldwide - Including the legendary Hawaii Ironman, Escape From Alcatraz Triathlon, 45-mile Transverse Cornwall Ultra, Serpent Trail 105k Ultra and London-to-Paris Cycle Challenge (5x).

Why does training and racing help other athletes?

I am not a one-trick-pony or a theoretical coach: In challenging myself in events from 5k runs (18:32 @ 59 yrs of age), 10-mile time trials (PB 20:26) up to Ironman Triathlons (Kona Qualifier), from Duathlons (A/G National Champ) to L’Etape Sportives over Tour de France stages (Top 10%),

I have learned invaluable personal lessons on what it feels like and what it takes to maximise performance. I am not a world champ. I don't pretend to be a pro. I just make amateurs and pro's faster. I don't want to stop testing myself, learning every day. I don't want to, or believe that you need to do, 20 Ironmans, 20 hours a week or below 20 minutes for a 10-miles to help athletes get leaner, faster and better able to train themselves to reach their maximum potential.

That's it. No secrets, over three decades of experience, long hours, thousands of pages of reading, hours in the lab, time in the wind tunnel, helping athletes on training camps, lots of experimentation and a desire to be constantly finding "better".

How does experience get passed on?

By using a host of media I can help lots of athletes despite not actually meeting face to face or directly coaching them. Instead Online & newstand magazine articles get out to the masses, an iTunes podcast and invites to other podcasts go Worldwide.

Of course a book or two in athletes bookshelves, lending libraries and digitally on KINDLE helps spread the SMART TRAINING word too.

There are training camps, presentations and 1-2-1 coaching days which help athletes on a face-to-face personal level. These are great but there’s only so much time to do everything.

Signed-up coaching clients receive personalised plans, regular calls to the office to help make tweaks to habits, nutrition and equipment.
Combined with smart use of messaging, a proprietary training diary, and current technologies including FLOWBIO S1, CORE Body Temperature, AiRO CFD / Digital Aero Twin analysis and NØPINZ 3D scanning, it means athletes can draw on a broad mix of coaching, physiology, equipment and aerodynamic tools.

BioRacer's Virtual Tunnel was part of that process for a decade; today AiRO VEYU has moved the aero work forward from frontal-area analysis to real-time full CdA investigation, remotely or alongside an in-person bike fit.

I help athletes to go faster, further, lose weight and be SMARTER". Take a look

What academic work supports the coaching?

I chose to study sport at degree level under such great Tutors such as Peter Keen and Ian Maynard. I continue learning through various industry innovators, to trawl through journals, get involved in product development and to search for the most contemporary methods on optimal training, nutrition and equipment.

Still testing. Still learning.

The method has never been about one device, one protocol or one era. It is about using the best available evidence and tools, then turning that information into something an athlete can actually use.

Fit it. Test it. Prove it. applies just as much to training, nutrition and race preparation as it does to bike fit and aerodynamics.

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